We have lots of international reality shows which 45% of Nigerians watch too which has less moral values than BBNaija like the Kardeshians show and nobody bothered to castigate that because its foreign. BBAfrica has been hosting shows and no body complain but the moment it was franchised to BBNaija it gain hate than appreciation.
Big Brother Naija reality television show promoted the ideas of choice and people power at the heart of democracy. Televised across Africa, the viewers had the final say in determining who stayed in the house or left during eviction moments on Sundays. The votes were collated, audited and confirmed by Deloitte, a firm of auditors and thus, the viewer as the voter determined the outcomes.
In that regard, a reality show of that sort promoted a consciousness of democracy, choice and influence and it further explained why the people from Nigeria to Cape Agulhas all the way up to the Mediterranean sea took fierce ownership of the programme.
In a continent where power is the ultimate aphrodisiac and every access to power, fame and influence is seen as an opportunity to oppress and demean, whatever is done to promote a consciousness of choice and the civil society is laudable. Multi choice, thanks.
Secondly, in every business concept, perseverance pays. Multi-choice has been running its Big Brother Naija and Big Brother Africa concepts for a number of years. Apparently, Big Brother Naija has been the most impactful, the most profitable and probably also, the most exciting. In a week, over 11 million persons votes to determine the eviction.
In the final week of the programme, over 24 million persons votes – that is more than the total number of persons who voted in the Nigerian Presidential election in 2019. Last year, Multi-choice has made more money from the Big Brother franchise than it has ever done.
Now, did you know that governments get proceeds from BBnaija for using the word “naija?” a reason why the minister of information inititated an investigation on why the programme was been shot in SA. Also, the lead sponsors which are payporte,Legends,indomie,miniemie,close up et al made huge profits from this so-called BBnaija and in turn, willl pay tax to the government thereby making our economy healthy.
In furtherance, some companies took the advantage of the platform the raise awareness of their products thereby making huge profits grossly. Dstv, Gotv made the highest sales of decorders and subscriptions on viewers to stay connected all through.
All the text messages from viewers by using their sims to send sms and vote for their favorite housemates were been profited by the telecos and the organisers of the show. Don’t forget, these aforementioned companies pay their taxes as remittance to their signatory of the businesses.
Sequeal to the aboves, these are just but a few areas our country gained at the duration of this show. Note: all businesses are out there to make money ( in profit wise) hence, why would an organization organise a show when they will lose?
Thirdly, Marketing helps. Branding is everything. Propaganda is profitable. Packaging is nice. Big Brother Naija is nothing but marketing, branding, propaganda, and packaging. A reality show is supposed to be nothing but reality, virtual reality as it happens, but let no one deceive you, everything that happened in the 70 days of BBNaija was packaged, marketed, carefully branded and manipulated.
Ebuka, the Big Brother host , thumbs up, the scenic designers, kudos, the content developers, three hearty cheers, Multi-choice, they are the smartest capitalists around.
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